MontaVina™ “THE” New Malbec Drink of the Summer

MontaVina
 
“THE”  New Malbec Drink of the Summer
Restauración del verano Malbec receta
 
Fill glass with ice
50% Malbec
50% Mountain Dew
 
Garnish with orange slice.
 
The orange essence of Mountain Dew mixed with a fruity young mountain Malbec …..perfect match for a refreshing summer beverage…..the Argentine Sangria!
You heard it here first!
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Argentina won five Trophies at the Decanter Wine Awards

In this occasion, the top awards were granted to the following exponents: Altos Las Hormigas Malbec Clássico 2012, Callejón del Crimen Gran Reserva Cabernet Sauvignon 2010, Casarena Jamilla’s Vineyard S.V. 2010, RJ Viñedos Joffré e Hijas Premium Merlot 2006, and Viñalba Reservado Malbec-Cabernet Franc 2012.

Stein’s Law and the Coming Crisis in Argentinean Wine

Inflationary Squeeze

As a recent article on The Drinks Business website suggests, high inflation is putting the squeeze on Argentina’s wine producers. (The squeeze is made worse,  I understand, by government policies that restrict imports of products used in wine production as part of a general policy to control foreign exchange reserves). Production costs (grapes, labor, etc.) may have doubled over the past four years, putting a squeeze on margins.

It is difficult to pass these peso costs along to consumers in the U.S., Canada, the U.K. and Brazil, the main export markets. Consumers are price sensitive and while the average export price of  varietal Cabernet and Merlot wines have risen by 7.2% and 24.8% respectively in the past year, this provides only limited relief from rising costs since Malbec takes the lion’s share of the export market and its dollar export price has risen by just 1% in the last year and by an average of only 2.8% per year since 2009. ~Mike Veseth

“Canadians consider Argentine wines in USD 10 range of good quality”

How are valued Argentine wines in Canada?

In the last 3 years they become much more important. Chile used to be predominant. Now is Argentina, I think it is because the popularity of Malbec and the fact Canadians consider Argentine wines in USD 10 range of good quality.

What attribute should Argentine wines have to be successful in Canada? (like regional considerations)

They have to be easy to drink. It has to be the kind of bottle you buy today and you drink today. When you talk about regional factors, people really don’t understand. If you say Argentina people have a concept, if you say Mendoza only some people know.

What range of price would be more successful?

Nowadays, people are very comfortable buying wines that cost 9 or 10 dollars. The objective now should be to convince people to drink wines of 15 or 16 dollars.

Moscato, Malbec and sweet red blends, the hottest varietals in US

The hottest varietals are still Moscato, Malbec and sweet red blends.  Some producers are now experimenting with sweet white blends.

Americans still enjoy buying wine from Argentina, New Zealand and Spain, but wine purchases have declined from Australia and Germany.

The sweet spot for wine pricing is USD 10 –USD14.99.