“Canadians consider Argentine wines in USD 10 range of good quality”

How are valued Argentine wines in Canada?

In the last 3 years they become much more important. Chile used to be predominant. Now is Argentina, I think it is because the popularity of Malbec and the fact Canadians consider Argentine wines in USD 10 range of good quality.

What attribute should Argentine wines have to be successful in Canada? (like regional considerations)

They have to be easy to drink. It has to be the kind of bottle you buy today and you drink today. When you talk about regional factors, people really don’t understand. If you say Argentina people have a concept, if you say Mendoza only some people know.

What range of price would be more successful?

Nowadays, people are very comfortable buying wines that cost 9 or 10 dollars. The objective now should be to convince people to drink wines of 15 or 16 dollars.

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