In an interview with Vinos & Bodegas, Mario Giordano, manager of Wines of Argentina, talked about the present and future of the industry within a complex context
Last year, with an increasing loss of exchange competitiveness and wine-producing countries having aggressive price policies, the Argentine wine had no great results in the world.
Bottled and bulk wine exports ended 2013 with a drop of almost 2% in terms of volume. However, in value, numbers showed no changes in comparison with the previous period, since turnover experienced an increase as a result of a 2.4% boost in the average export price.
“It is a situation that has been noticed since 2011, with a gradual loss of competitiveness within medium and medium-low price segments. Today, Argentina has lost opportunities,” maintained Mario Giordano, manager of Wines of Argentina, entity in charge of promoting Argentina wine in international markets.
In relation to the present and future of Malbec, varietal accounting for the half of exports of local wineries, Giordano stressed: “the world Malbec consumption amounts barely 3% and the limit is still far away.”