Telekomunikacja Polska SA 18.8.2014 | Press Release –
Jan Król and Peter Demzak will feature the Polska Grupa Importerzy Wina Malbec portfolio at Enoexpo 12th International Wine Trade Fair, Booth E-4 Targi w Krakowie Exhibition Centre | Krakow, Poland | 05-07 Nov 2014
Polska Grupa Importerzy Wina Sp. z o.o. (Spolka Z Ograniczona Odpowiedzialnoscia )
– Biura : Warszawa i Krakow.
The event will be held from November 2 to 7. Registrations for the contest of local wine tourism have already been open; it is the prelude to the world competition.
For second time, the province of Mendoza will be venue for the annual meeting of the Great Wine Capitals. The event will take place from November 2 to 7, 2014.
“What is Malbec?” is the advertisement Trapiche made in Mendoza for the United States
It is the first time the winery made an advertisement for other country. Argency was the agency chosen to do it. The history, the video and its protagonists.
Trapiche, one of Argentina’s leading wineries, chose an advertising agency from Mendoza, Argency, to make its new commercial for the second half of 2014.
The destination of this ad is the US market. The strategy of the winery is to position its Malbec as the favorite worldwide, by establishing a direct connection between the Argentina’s grape signature and Trapiche, as leader producer. In this occasion, the product chosen is Malbec Oak Cask.