“What is Malbec?”

“What is Malbec?” is the advertisement Trapiche made in Mendoza for the United States

It is the first time the winery made an advertisement for other country. Argency was the agency chosen to do it. The history, the video and its protagonists.

Trapiche, one of Argentina’s leading wineries, chose an advertising agency from Mendoza, Argency, to make its new commercial for the second half of 2014.

The destination of this ad is the US market. The strategy of the winery is to position its Malbec as the favorite worldwide, by establishing a direct connection between the Argentina’s grape signature and Trapiche, as leader producer. In this occasion, the product chosen is Malbec Oak Cask.



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