Malbec World Day 2016 “Celebrating A Classic”

In the sixth edition of Malbec World Day, created by Wines of Argentina, under the concept “Celebrating a classic” hundreds of events will be held in 70 cities across 54 countries with support from the Ministry of Foreign Affairs, and for the first time there will be a Malbec Week from 4th to 10th April with activities in the City of Buenos Aires and Mendoza.

The festivities will include conceptual consumer events, wine fairs for press and trade, tastings and promotions in wine shops and restaurants, expert talks, open Wine Tasting, and a grand closing event in the City of Buenos Aires to launch Global Malbec World Day 2016, where we expect 3,000 people to attend. The celebrations will also take place in Mendoza, within the framework of “ASI World’s Best Sommelier Contest 2016.”

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